I have an embarrassing habit to admit: I spend a sizable amount of time watching vloggers on YouTube. What do I watch? I can’t get enough of the daily vlogs of people doing things, reviewing things and talking about things that, I too, am interested in. And I'm not alone. Millions of people are turning away from traditional media and consuming content through "internet famous" vloggers who have amassed shockingly large viewerships. And it's not just the stuff they make or do
Permission marketing. In-bound marketing. Content marketing... No matter what you call it, developing original content is a critical component to any successful marketing plan. What is "content marketing" to PCCC? To us, content marketing is the art of establishing dialogues with your clients or customers. One way to understand content marketing is to look at the opposite form: traditional marketing. Traditional Marketing: Pay to Play Traditional marketing is the act of buyin
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