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Pacific Coast Content
- Jan 18, 2018
- 3 min
What Do YouTube's Latest Changes Mean For Your Business.
YouTube recently announced a slew of new changes to how it supports (or no longer supports) those who share in the company's Partner Program (YPP). Now, in order to monetize your videos, you need at least 1,000 subscribers and 4,000 hours of views every year. Previous standards instituted in 2017 required 10,000 views with no time restriction on how long that took to get. The changes have ticked off a lot of people, or so called "creators" who regularly add content to the vid
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Pacific Coast Content
- Mar 6, 2017
- 3 min
Content Marketing 101: What it is and how it works.
Permission marketing. In-bound marketing. Content marketing... No matter what you call it, developing original content is a critical component to any successful marketing plan. What is "content marketing" to PCCC? To us, content marketing is the art of establishing dialogues with your clients or customers. One way to understand content marketing is to look at the opposite form: traditional marketing. Traditional Marketing: Pay to Play Traditional marketing is the act of buyin
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